The regional tourism board Žilina Tourist Region was established on the 21st June 2012 on the basis of Act no. 91/2010 on Tourism Promotion. Our first priority is to present and promote the tourism potential of Žilina Region destination at home and abroad and to increase the numbers of visitors to the territory of Žilina Region through the active cooperation with regional tourism organizations. We focus on linking the promotion and marketing of Žilina Region, we create new products, promotional materials and maps, and realize media campaigns. We support events of regional and national importance, participate in fairs and exhibitions of tourism, and organize press trips for representatives of domestic and foreign media. We promote the development of tourism through marketing activities, improving service quality and building tourism infrastructure to motivate visitors to spend the holiday in our region.